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How do I get sponsored? PDF Print E-mail
Monday, 09 January 2006 - Written by Eliot Piltz
Unfortunately even the best footbag players in the world are not sponsored, with rare exception. The sport is far too small to garner outside corporate interest at this point in time, nor are any footbag companies wealthy enough to fund long-term endeavors. Many footbaggers have been hired by companies on short-term contract to perform demonstrations, in commercials and films, and other methods of representation, but it's almost always on a "once-per-company" basis. Personally I have worked for (or sold footage acquisition rights to) many companies, including Nike, Pepsi, Nickelodeon, Trivial Pursuit, planetfootbag, a German music video, and probably a few others I'm forgetting. Other companies which have used/acquired footbag in some way include Snickers, Kellogg's, Orange Mobile, FIFA, Wham-O, Duncan, adidas, and many more.

Viewed cummulatively like that, it seems like footbag is really on the commercial radar, but truthfully it's a blip, or bumpy ride at best. Each year grows a little more than the last, but it's a slow coming of age. Personally I will consider footbag truly commercially successful (which also has a down side) when Mercedes or BMW gives away a car at a televised footbag event, but patience be my virtue.

However, don't let that stop you from trying. The most important lesson is how to sell yourself. Even from the very first contact with a company, you must be extremely professional, prepared and concise. Make some phone calls, and try to set up meetings with the persons in charge of promotions/advertising. You should already have your presentation ready, so you're not rushed to get it done in time for the appointment.

Your presentation is critical; make it look good! A well-edited video should be part of every presentation. If you can't make something original, use something which already exists and compliments your vision (always ask permission from the author first!). Plan a short speech and hand each person supporting documents highlighting your key talking points; again make it look good (graphically, with photos). Clearly explain how their support is a profitable investment, be it direct return (immediate) or advertising (usually more long term). You need to emphasize why they should be interested in footbag in the first place, then explain how your venture is an extension of your selling points for the sport. Of course be prepared for questions. You need to be aggressive, but don't harass or put too much pressure. Personal relation is the most important aspect of deal-making.

Like everything else in life, the more you practice, the better you can deliver. Start by approaching the little guys to cut your teeth and work out the kinks of your presentation, then move up to the bigger companies on your list and get it done! Good luck to all.




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Comments
8themuffer9 says on Thursday, 20 December 2007
Title: Hacky
dude, can you get sponsored if your only 13 or 14 years old 


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